The social media platform X has provoked significant outrage after users employed its artificial intelligence assistant Grok to manipulate pictures of females by stripping their clothing.
Multiple instances have been seen where the system has been employed to digitally undress female subjects to make them appear in swimwear without consent, as well as to put them in inappropriate scenarios.
XAI, the organization responsible for Grok, did not respond to questions, other than an standard message stating "traditional news outlets lies".
A Home Office official stated that new laws is being brought forward to outlaw image stripping technology. Under a new law, anyone who supplied such tools would "be subject to a prison sentence and significant penalties".
"The platform could prevent these types of abuse if they chose to," said Clare McGlynn, adding they "appear to enjoy a lack of consequences."
The regulator Ofcom said tech firms must "evaluate the danger" of people viewing unlawful material on their services, but stopped short of confirming whether it was at this time examining X or Grok in concerning AI-generated pictures.
Grok is a free AI assistant—with some premium features—which reacts to X users' queries when they tag it in a message.
It is commonly used to provide reactions or further context to other posters' comments, but people on X are also can modify an uploaded image through its AI image editing tool.
The tool has been faulted for permitting users to produce photos and clips with explicit content and sexualised material, and it was earlier accused of generating inappropriate content of public figures.
"X has been permitting the generation and spread of these pictures for a long time without taking any measures and we have yet to see any action by regulators," the expert added.
XAI's own terms of service prohibits "depicting likenesses of persons in a sexually explicit fashion".
In a statement, Ofcom said it was illegal to "create or share private pictures or child sexual abuse material" and clarified this applied to sexual deepfakes created with AI.
It said platforms such as X were mandated to take "necessary actions" to "reduce the danger" of users coming across illegal material on their services and to take down it quickly when they become aware of it.
A tech journalist with over a decade of experience covering AI, cybersecurity, and emerging technologies for major publications.